Bear bile report cover EN May 6 2015

Analysis of change in bear bile use 2015

In 2009 ENV carried out an initial survey in Vietnam’s three major cities: Hanoi, Da Nang and Ho Chi Minh City. The purpose of the survey was to improve ENV’s understanding of public attitudes to and use of bear bile in Vietnam. Results from the survey also provided insight into which bear bile messages were resonating with the public, enabling better targeting of educational material utilized in ENV’s demand reduction campaign. A second (post) survey was carried out in late 2014, and aimed to measure whether there had been any success in changing public attitudes and reducing bear bile use in Vietnam.