After car showrooms, ENV hits car forum!
- Category: ENV Activities
- 23 March 2015
Starting from last Friday, subscribers of otofun.net (a popular car appreciation forum in Vietnam) would see a brand-new rhino banner when they visit their favorite online forum.
This catchy banner urges them to stop rhino horn consumption to help end the senseless killing of rhinos. This is part of our campaign to reduce the consumer demand for rhino horn by reaching out to wealthy people who are often the most significant consumers of rhino horn. We are seeking to target this demographic by reaching out to people who are able to afford to buy luxury items, such as cars.