Stay healthy and save the rhinos
- Category: ENV Activities
- 07 April 2015
Now gym-goers in Vietnam will see a flashy standee with health information about rhino horn every time they walk into an Olympia or Club M Fitness center.
With the headline, ‘stay healthy - don’t use rhino horn’, the standees will remind health-conscious people to trust scientifically-proven regimes to take care of their health, not the fabled magic of rhino horn. This is part of ENV’s consumer reduction campaign which targets people who are able to pay for first-class services, such as luxury fitness memberships.
The campaign's success is made possible due to the support of Save the Rhino International.