Stay healthy – don’t use rhino horn!
- Category: ENV Activities
- 12 June 2015
Members of NShape Fitness will be able to see eye-catching and informative standees about rhino horn every time they work out, thanks to a partnership between ENV and NShape.
The standees encourage people to stay healthy by doing exercise and eating well, instead of relying on unproven superstitions like the use of rhino horn. This is part of ENV’s demand reduction campaign, which targets people who can afford to pay for first-class services, such as luxury gym memberships. Research has shown that this consumer group is one of the most likely to purchase rhino horn as a status symbol; ENV’s campaign aims to stop this practice through public awareness and education.